Concept / Copy Writing / Art Direction / Visual Design
I started my career at STA Travel. I created national campaigns, promotions and newsletters for the airlines we worked closely with.
‘Fact / Fiction’ was an awareness campaign which positioned STA Travel as experts that can help anyone, not just students.
‘Push The Button’ was an idea of mine to sell package holidays (the easiest holiday to book). No hassle, just click to turn your holiday on. ‘Say No To Sanity’ was an idea to sell gap years against the mundane reality of life.
It was fun to re-imagine famous brands for the student and youth market.